The 3 most important HTML tags in search engine optimization are title tags, header tags, and ALT text. Let's take a closer look at each HTML tag.
Most of the major search engines give the most relevance to keywords in the title tags within the Web page. As such, every page should have a title tag. In general, I have found that short keyword rich descriptions in title tags work best.
Good title tag:
<TITLE>Search Engine Optimization</TITLE>Not so good title tag:
<TITLE>SEO.com - Search engine optimization tips, tricks, news, resources, tools and much more besides!</TITLE>Many of the major search engines place a lot of relevance on keywords in header tags (H1, H2 and H3). As such I recommend that you sprinkle keyword rich header tags on your Web pages.
Sample header tags:
<H1>Search Engine Optimization</H1>
<H2>Search Engine Positioning</H2>The use of ALT text also enable visually disabled visitors using screen readers, or reviewers, to interpret the image on the screen. Images can be translated, only if there is alternative text describing the image. Also consider adding a period "." at the end of the ALT text, so that someone hearing the page can tell where one image stops and another starts.
Sample ALT text within an image tag:
<IMG SRC="seo.gif" WIDTH="100" HEIGHT="100" ALT="search engine optimization.">If you find the 1 hour SEO crash course useful, take your knowledge to the next level with my #1 Google ranked SEO book enjoyed by over 2,000 satisfied customers!