What is Link Popularity?
Link popularity refers to the number of links pointing to and from related sites and is an extremely important method of improving your site's relevancy in search engines.
There are three types of links that will increase the link popularity of your site:
Let's take a look at each one in more detail.
Internal link popularity refers to the number of links to and from pages within a site. I recommend cross linking your important related pages. This helps search engine spiders find and index your most important pages quicker, especially if some pages are buried deep within your site.
Site maps are visual models of a site's content that allows users to find specific content or page. Site maps are like interactive table of contents, with links leading to most, if not all, pages of a web site. Site maps are organized hierarchically, breaking down the site's information into increasingly specific subject areas. If you have more than a dozen pages, I recommend you include a site map in your site. The add a link to the site map page from the home page, and on other pages. This way search engine spiders will find the site map, crawl the links and index your entire web site.
Inbound/incoming link popularity refers to links pointing to a site from other related sites. In addition, there are two types of inbound links:
Outbound/Outgoing links refers to links pointing to other related sites from your site. Search engine spiders will crawl your site's outbound links and determine that the content of the sites you link to are related to the content of your own site. How much importance outgoing links add to a site's link popularity rating is still being debated by search engine optimization specialists.
It is important to name your internal and outgoing links carefully. Since keywords play a major part in determining the relevancy of a Web page, it is essential that they are also included in link text.
The quality of the links is just as important, if not more, than the number of links to your site. The types of sites you should concentrate on getting links from include major search engines (Google, etc.), popular search portals (MSN, etc.), web directories (Yahoo! Directory, Open Directory Project, etc.), high trafficked sites (eBay, Amazon, etc.), news sites (CNN, etc.), and sites related to your site's theme.
Link Exchanges & Link Farms
Do not get links from link exchange sites and link farms. Link farms are networks of heavily cross linked pages on one or more sites, with the sole intention of improving the link popularity of those pages and sites. All of the major search engines consider such links as spam, so stay clear of these types of links.
Link Popularity Software
Link popularity software can help you find suitable link exchange partners, by searching the Internet looking for suitable reciprocal link exchange sites, based on the keywords you give. It then evaluates each site, sets up a links directory and uploads it to your server. It even helps you email potential link partners by sending personalized reciprocal link email requests, after you visit and approve those sites you wish to include into your links directory.
Arguably the best link popularity software on the market is the 'Internet Business Promoter' SEO software program. It is definitely up there amongst the best, if not the best.
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