What are Pay Per Click (PPC) Search Engines?

Pay Per Click (PPC) search engines are also known as:

  • Cost Per Click (CPC) search engines;
  • Bid For Location search engines;
  • Bid For Position search engines;
  • Pay For Performance search engines;
  • Pay Per Performance search engines;
  • Pay For Placement search engines;
  • Pay Per Placement search engines;
  • Pay For Position search engines;
  • Pay Per Position search engines;
  • Pay For Ranking search engines;
  • Pay Per Ranking search engines; and
  • Pay For Result search engines.

PPC search engines refer most of their traffic via partner sites. The main advantage of advertising in PPC search engines is that they can guarantee top listings in the search results of top search engines, web directories, Web portals and metacrawlers.

The PPC search engines you that offer the most traffic are Google AdWords and Microsoft adCenter. In 2010, Yahoo! Search Marketing was integrated into the Microsoft adCenter.

You can open an account for as little as $50. Clicks cost from as little as one cent each, although you would typically expect to pay anywhere from 5 to a dollar, sometimes more, per click. The price depends on the popularity of the search term and how high you wish to rank. You only pay for click throughs to your web site. The Content network is typically a lot cheaper than the Search network, but the quality of traffic isn't nearly as good.

Table of Contents

  1. What is Search Engine Optimization (SEO)?
  2. What are meta tags?
  3. How do I optimize HTML Tags for SEO?
  4. What are keywords?
  5. What is link popularity?
  6. How do I submit to search engines?
  7. What are pay per click (PPC) search engines?
  8. What's the best SEO software?